Consultant Clinical Psychologist & Channel 4 Presenter of The Secret Life Of 4, 5 and 6 Year Olds Dr Elizabeth Gilbey

“I’ve lost count of the number of families that I have worked with who have struggled with young children who are fussy eaters, and this may have been the solution they were looking for. What a brilliant way to introduce new foods to your little ones and build the foundations for happy and confident eaters.”

Taste ‘n’ Tell is based upon academic research by the University of Wales, which shows the application of three factors, taste exposure, role models & rewards, leads to the increase in consumption of fruit and vegetables. This research proves rewards used in the right context using role models such as superheroes, is beneficial.

If you’d like to read the research, you’ll find it at